Answer
Price matters when money is involved, but it should be the final comparison point rather than the first. For tattoo studios, first establish artist portfolio, style, consultation process, hygiene, single-use equipment, licensing or local compliance, design ownership, deposit, price approach, aftercare and follow-up.
A low price should not outweigh hygiene, communication and confidence in the artist's work. Avoid swimming, sun exposure and activities that conflict with the studio's aftercare advice.
Once those facts are clear, compare the total cost, flexibility and the provider's ability to handle a change or problem. That produces a fairer decision than choosing from a single advertised number.
The strongest sign of a dependable option is that the written information matches what staff or organisers say when you contact them.