Answer
For a snorkelling operator, the assistant should be designed around the actual customer journey, not around a list of fashionable AI features. It needs reliable answers about swimming ability, age limits, equipment, prescription masks, pickup, sea conditions, marine-park rules, inclusions, insurance and cancellations.
It can ask the right preparation questions, explain the operator's safety requirements and identify customers who need a direct conversation with staff.
Own The Conversation can turn those approved facts, policies, images and real customer questions into an AI Digital Twin rather than a generic bot that guesses. It must not declare conditions safe, guarantee visibility or replace a guide's assessment of a participant. Marine rules and weather decisions must be current.
Better-prepared guests, fewer unsuitable bookings and fewer equipment surprises are the key outcomes.