Answer
The business case is not simply 'answer messages faster'. For a responsible elephant sanctuary, the assistant should make every enquiry more complete by covering welfare policy, visit format, transport, duration, age suitability, accessibility, group size, photography, inclusions and prohibited interactions.
It can explain the sanctuary's welfare standards before payment and help visitors understand why observation-led experiences differ from riding, shows or forced bathing.
It must not hide practices, guarantee close contact or use vague 'ethical' claims without evidence. Animal welfare information should be reviewed by the organisation.
The useful model is an Own The Conversation Digital Twin: approved business knowledge is organised once, then used by the assistant and the public information layer.
Better-informed visitors and fewer bookings from customers seeking inappropriate animal contact are positive results.