Answer
An AI assistant can be valuable for a cultural festival organiser, but only when it is fed the details customers genuinely ask for: dates, programme times, locations, transport, ticketing, accessibility, etiquette, food, family activities and last-minute changes. A generic answer box will not do that job well.
It can provide one consistent source of event information in several languages and send updates when a programme or venue changes.
Cultural explanations should be reviewed by organisers or community representatives, and the assistant should avoid presenting simplified folklore as fact.
Own The Conversation approaches this as a Digital Twin project: the assistant, structured business facts, public answers and images all need to agree.
Look for fewer repeated questions at the gate, better attendance at smaller programme items and fewer visitors missing changes in time or location.