Answer
For a festival organiser, the assistant should be designed around the actual customer journey, not around a list of fashionable AI features. It needs reliable answers about programme, tickets, venue maps, transport, accessibility, food, family activities, exhibitor information, lost property and schedule changes.
It can be the always-available information desk and distribute approved updates instantly across languages.
Own The Conversation can turn those approved facts, policies, images and real customer questions into an AI Digital Twin rather than a generic bot that guesses. Complaints, safeguarding, emergencies, performer issues and exceptions to policy must go to a responsible person. The assistant should not improvise event decisions.
A useful deployment reduces queues for information and helps visitors discover more of the programme, not merely the headline event.